With Covid-19 restrictions lifting, our workshops are on the rise!
We held our second Marketing Workshop in connection with La Cocina VA’s Small Business Incubator Program on how to create strong brand positioning in your market and strategies to create the right offer and approach for each target segment.
Throughout the 4-hour session, the participants enjoyed a hands-on approach to marketing, learned about new and innovative ways of promoting their product to different targeted groups, and took home a copy of our Marketing Strategy Workbook which is now translated to Spanish!
Their ambition and drive to succeed was inspiring and encouraging, and we cannot wait to see what they accomplish!
La Cocina VA's mission is to create opportunities for social and economic change through feeding, educating, and empowering the minds of the community.
Using the power of food, La Cocina provides opportunities for social and economic growth. They offer the only bilingual culinary job training program in the Washington DC Metro Area.
La Cocina VA's Signature Program provides low-income culinary entrepreneurs with training in six distinct modules on How to Start a Food-Based Business, the opportunity to formalize their businesses, obtain mentorship and advisory services, and receive discounted shared kitchen rates for six months of production following the training.
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