Marketing Workshop - How to create strong brand positioning in your market and strategies to create the right offer and approach for each target segment.
We hosted our first in-person workshop of 2021!
In connection with La Cocina VA’s Small Business Incubator Program, SFC hosted a Marketing Workshop on how to create strong brand positioning in your market and strategies to create the right offer and approach for each target segment. All eight participants enjoyed the hands-on approach, and learned about new and innovative ways of promoting their product to different targeted groups.
After so many virtual workshops, it was a breath of fresh air to meet in person and connect on a personal level.
As a bonus, they all received a goodie bag filled with extra treats including a notebook to write down their new marketing goals!
We cannot wait for more workshops with La Cocina in the future!
La Cocina VA's mission is to create opportunities for social and economic change through feeding, educating, and empowering the minds of the community.
Using the power of food, La Cocina provides opportunities for social and economic growth. They offer the only bilingual culinary job training program in the Washington DC Metro Area.
La Cocina VA's Signature Program provides low-income culinary entrepreneurs with training in six distinct modules on How to Start a Food-Based Business, the opportunity to formalize their businesses, obtain mentorship and advisory services, and receive discounted shared kitchen rates for six months of production following the training.
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